Daniel C. Smith
- Titled Professor (1996)
- Claire W. Barker Chair of Marketing
Indiana University Bloomington
Kelley School of Business
Department of Business Marketing
BIOGRAPHYDan joined the faculty of the Kelley School of Business in 1996 and served as the Chair of the MBA Program from 1998 – 2001, Chair of the Marketing Department from 2002 – 2003, Associate Dean from 2003-2004 and Interim Dean 2004-2005. Prior to joining Indiana, he served on the faculty at the University of Pittsburgh and the University of Wisconsin-Madison.
Dan has published over 50 journal articles, book chapters and conference papers. Dan's research, which focuses on strategic brand management and marketing strategy, has appeared in leading business journals such as Harvard Business Review, Strategic Management Journal, Journal of Marketing Research, Journal of Marketing, Planning Review, Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Consumer Research, Journal of Business & Industrial Marketing, Journal of Consumer Marketing, Journal of Personal Selling and Sales Management, Journal of Services Marketing, and Industrial Marketing Management.
Dan serves on the editorial boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Competitive Intelligence, and Journal of Personal Selling and Sales Management. He received the Outstanding Reviewer Award from the Journal of Marketing (1998) and the Outstanding Reviewer Award at the Journal of the Academy of Marketing Science (2002).
Regarding teaching, Dan he is a five-time recipient of the Eli Lilly Outstanding Graduate Teaching Award; received the Board of Trustees Distinguished Teaching Award in 2001 and 2003, the Teaching Innovation Award in 1998; and a "four-star" rating in the last three editions Business Week's Guide to Leading Business School, one of only ten marketing faculty in the nation to receive this honor. Dan also received the Outstanding Service Award in 1998. Dan also has extensive international teaching experience. He taught new service development and pricing strategy to senior managers at the Ministries for Privatization in Warsaw, Poland and Budapest, Hungary. He has also taught seminars on the use of case teaching methods to the faculty at the International Management Center in Budapest. He taught new product development strategy to senior managers at Samsung Corporation in Korea; marketing strategy to managers for 3M's European subsidiaries (delivered in Brussels); and marketing strategy to Ashland Chemical's European managers in Rotterdam.
He is also actively involved in a wide range of outreach activities. In addition to extensive executive teaching, he has served as program developer and manager of The Kelley School's executive programs for Elementis, Ashland Chemical, IBM, and 3M executive programs. Dan has also served as a consultant to many industrial and consumer goods companies including Alcoa, Kodak, Motorola, Arthur Andersen, IBM, Oscar Mayer, R.J. Reynolds, Mack Truck, Eli Lilly, Samsung Corporation (Korea), Cheil Communication (Korea), Saab USA, The United Way, and Emerson Electric among others.