Daniel C. Smith


Bicentennial Medal (2019)
Titled Professor (1996)
Claire W. Barker Chair of Marketing
Indiana University Bloomington
Kelley School of Business
Department of Business Marketing


Daniel C. Smith is the president and CEO of the IU Foundation, and Clare W. Barker Chair in Marketing in the Kelley School of Business, IU Bloomington. Smith earned a Ph.D. from the University of Pittsburg in 1988 and joined the faculty of the Kelley School of Business in 1996; serving as the chair of the MBA Program from 1998 - 2001; chair of the marketing department from 2002 - 2003; associate dean from 2003-2004 and interim dean 2004-2005. Prior to joining Indiana, he served on the faculty at the University of Pittsburgh and the University of Wisconsin-Madison.

Smith has extensive international teaching experience. He taught new service development and pricing strategy to senior managers at the Ministries for Privatization in Warsaw, Poland and Budapest, Hungary. He has also taught seminars on the use of case teaching methods to the faculty at the International Management Center in Budapest. He taught new product development strategy to senior managers at Samsung Corporation in Korea; marketing strategy to managers for 3M's European subsidiaries (delivered in Brussels); and marketing strategy to Ashland Chemical's European managers in Rotterdam.

In addition to extensive executive teaching, he has served as program developer and manager of The Kelley School's executive programs for Elementis, Ashland Chemical, IBM, and 3M executive programs. He has also served as a consultant to many industrial and consumer goods companies including Alcoa, Kodak, Motorola, Arthur Andersen, IBM, Oscar Mayer, R.J. Reynolds, Mack Truck, Eli Lilly, Samsung Corporation (Korea), Cheil Communication (Korea), Saab USA, The United Way, and Emerson Electric among others.

Smith has published over 50 journal articles, book chapters and conference papers. His research focuses on strategic brand management and marketing strategy, has appeared in leading business journals such as Harvard Business Review, Strategic Management Journal, Journal of Marketing Research, Journal of Marketing, Planning Review, Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Consumer Research, Journal of Business & Industrial Marketing, Journal of Consumer Marketing, Journal of Personal Selling and Sales Management, Journal of Services Marketing, and Industrial Marketing Management.

Smith is a five-time recipient of the Eli Lilly Outstanding Graduate Teaching Award; received the Board of Trustees Distinguished Teaching Award in 2001 and 2003, the Teaching Innovation Award in 1998; and a "four-star" rating in several editions of the Business Week's Guide to Leading Business School, one of only ten marketing faculty in the nation to receive this honor.

Smith received the IU Bicentennial Medal in August 2019 in recognition of his distinguished service as president and CEO of the Indiana University Foundation.