Scott B. MacKenzie
- Titled Professor (2001)
- Neal Gilliatt Chair in Business
Indiana University Bloomington
Kelley School of Business
Department of Marketing
BIOGRAPHYProfessor MacKenzie joined the faculty of the Kelley School of Business in 1983 after completing his doctoral work in marketing at the University of California, Los Angeles. He is the author of over fifty articles on advertising effectiveness, organizational citizenship behavior, leadership, and research methodology, that have appeared in leading marketing and management journals including the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Personnel Psychology, and the Journal of Management. This work has earned him the American Marketing Association's Harold H. Maynard Award for significant contributions to marketing theory and thought, the Society for Industrial and Organizational Psychology's William A. Owens Scholarly Achievement Award, and honorable mention in the Association for Consumer Research's Robert Ferber Award competition.
Professor MacKenzie is a member of the American Marketing Association (AMA), the Association for Consumer Research (ACR), and the Society for Consumer Psychology (SCP); has chaired the AMA Summer Educators', AMA Winter Educators', and SCP conferences; and has served on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Marketing, International Journal of Marketing Research, and the Journal of the Academy of Marketing Science.