Shibo Li


Titled Professor (2017)
John R. Gibbs Professor
Indiana University Bloomington
Kelley School of Business
Department of Marketing


Shibo Li is John R. Gibbs Professor and Professor of Marketing at the Kelley School of Business, Indiana University. He attained both his undergraduate and graduate degree at Peking University in 1995 and 1998 respectively, and his MSIA and PhD in Industrial Administration (Marketing) at Carnegie Mellon University in 2000 and 2003. He served as Assistant Professor of Marketing at Rutgers Business School prior to joining the Kelley School of Business at IU in 2005.

Shibo's areas of expertise include consumer dynamics, marketing analytics, customer relationship management, digital marketing, interactive marketing, shopper marketing, and analytical and empirical analysis of signaling models. He was recognized as a MSI Young Scholar in 2009, received the 2004 John A. Howard AMA Doctoral Dissertation Award, the 2006 CART Research Frontier Award for Innovative Research from Carnegie Mellon University, the 3M Junior Faculty Grant Award, Arthur M. Weimer Faculty Fellowship and Faculty Research Award from the Kelley School of Business, Indiana University from 2008 to 2017, and was a finalist for the 2004 John D. C. Little Best Paper Award. He also served on the editorial review board of Marketing Science from 2007-2008. His research has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Information Systems Research, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing.

Shibo teaches courses on Dynamic Modeling of Customer Data, CRM and Digital Analytics, Spreadsheet Modeling for Marketing, and Internet Marketing at the MBA level; Honors I-Core Marketing, Introduction to Marketing, and CRM and Digital Analytics at the undergraduate level; and a Marketing Models Seminar at the PhD level.