Harold de Bock


The Media School Distinguished Alumni Award (2017)
Indiana University Bloomington
The Media School
PhD, 1974


Harold de Bock is an audience and customer loyalty researcher whose work has influenced processes in the media and customer contact industries.

His early career was spent in audience research at The Netherlands Broadcasting System, where he transitioned the station from paper diaries to people meters for television audience measurement. In his role as director of media research and consultancy at the Dutch commercial market research firm Inter/View, de Bock developed the pan-European Media and Marketing Survey targeting Europe's top 15 percent affluent audiences for international print and broadcast media. Some thirty years later, this type of marketing survey still stands as the global standard.

In his later career, de Bock specialized in customer loyalty research. He pioneered techniques now referred to as "data mining" and "big data" analysis.