• Skip to Content
  • Skip to Main Navigation
  • Skip to Search

Indiana University Indiana University IU

Open Search
  • About
    • History
    • Stories
  • Awards
    • University
      • Honorary Degrees
      • University Medal
      • Bicentennial Medal
    • Presidential
      • President’s Medal for Excellence
      • Thomas Hart Benton Mural Medallion
      • Distinguished Service Medal
    • Research & Creative Activity
      • Nobel Prize
      • National Academies
      • International Academies
      • MacArthur Fellowship
      • Pulitzer Prize
      • Guggenheim Fellowship
      • Fulbright Award
      • Andrew Carnegie Fellowship
      • Distinguished Professors
      • Titled Professors
      • Wylie Innovation Catalyst Medal
      • The Humboldt Fellowship for Experienced Researchers
    • Artistic & Performance
      • Emmy
      • Grammy
      • Oscar
      • Tony
    • Teaching
      • Frederic Bachman Lieber Memorial Award
      • Herman Frederic Lieber Memorial Award
      • President’s Award for Distinguished Teaching
      • Sylvia E. Bowman Award
      • Thomas Ehrlich Civically Engaged Faculty Award
      • President’s Award for Excellence in Teaching and Learning Technology
      • Part-Time Teaching Award
      • Lieber Memorial Associate Instructor Award
    • Service
      • Chancellor and Provost Medallion
      • Distinguished International Service Award
      • John W. Ryan Award for Distinguished Contributions to International Programs and Studies
      • E. Ross Bartley Award
      • W. George Pinnell Award for Outstanding Service
    • Historical
      • Bridging the Visibility Gap Initiative
      • IU Historical Marker Program
    • Student
      • Rhodes Scholarship
      • Marshall Scholarship
      • Mitchell Scholarship
      • Churchill Scholarship
      • Gates Cambridge Scholarship
      • Fulbright-Hays Doctoral Dissertation Research Abroad
      • Fulbright IIE
      • Goldwater Scholarship
      • Truman Scholarship
      • Boren Scholarship and Fellowship
      • Beinecke Scholarship
      • Udall Scholarship
      • Wells Senior Recognition Award
      • Stahr Distinguished Senior Award
      • Kate Hevner Mueller Outstanding Senior Award
    • Athletic
      • Olympians
      • IU Bloomington Athletics Hall of Fame
      • IUPUI Intercollegiate Athletics Hall of Fame
      • Z.G. Clevenger Award
      • Leanne Grotke Award
      • Bill Orwig Award
    • Alumni
      • University Alumni Awards
      • Campus Alumni Awards
      • School Alumni Awards
    • Philanthropy
      • Partners in Philanthropy Award
      • Presidents Circle Laurel Pin
      • Indiana University Indianapolis Spirit of Philanthropy Award
      • IU Foundation President’s Medallion
  • Nominations
    • Teaching Awards
    • Service Awards
      • John W. Ryan Award
      • W. George Pinnell Award
    • Research and Creative Activity Awards
  • Events
    • Distinguished Professors Symposium
    • National Academies Events
    • Guggenheim Fellowship Events
    • Celebration of Teaching and Service Events
  • Search Awards
  • Contact Us

University Honors & Awards

  • Home
  • About
    • History
    • Stories
  • Awards
    • University
    • Presidential
    • Research & Creative Activity
    • Artistic & Performance
    • Teaching
    • Service
    • Historical
    • Student
    • Athletic
    • Alumni
    • Philanthropy
  • Nominations
    • Teaching Awards
    • Service Awards
    • Research and Creative Activity Awards
  • Events
    • Distinguished Professors Symposium
    • National Academies Events
    • Guggenheim Fellowship Events
    • Celebration of Teaching and Service Events
  • Search
  • Search Awards
  • Contact Us
  • Home
  • Awards

Krista Li

Krista Li

Awards

Titled Professor - 2024
Blanche "Peg" Philpott Professor of Marketing

About Krista Li

Krista Li is Blanche “Peg” Philpott Professor and Associate Professor of Marketing at the Kelley School of Business at Indiana University. Her research contributes to theory and practice on how firms can improve marketing strategies by leveraging consumers’ data (e.g., purchase history) and behavioral biases (e.g., time-inconsistent preferences, loss aversion, fairness, and status preferences).

Krista serves as an Associate Editor for Marketing Science, Journal of Marketing, Decision Sciences Journal, a Senior Editor for Production and Operations Management, and a member of the Editorial Review Board for Journal of Marketing Research. She was selected as a Marketing Science Institute Young Scholar in 2021, a title awarded to “potential leaders of the next generation of marketing academics.” Krista received the inaugurate Marketing Science Service Award as an Associate Editor in 2023.

Her research has appeared in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Manufacturing and Service Operations Management, Production and Operations Management, Strategic Management Journal, International Journal of Research in Marketing, and Decision Sciences. Her paper was a finalist for the Best Marketing Paper Award in Management Science.

  • University
  • Presidential
  • Research & Creative Activity
  • Artistic & Performance
  • Teaching
  • Service
  • Historical
  • Student
  • Athletic
  • Alumni
  • Philanthropy
  • Office of the President

Indiana University

Accessibility | College Scorecard | Privacy Notice | Copyright © 2025 The Trustees of Indiana University