Awards

Titled Professor - 2022 - 2024

Beinner Family Professorship in Sports Marketing and Management

About Antonio Williams

Antonio Williams earned his B.S. from South Carolina State University in 2005. He earned both his M.S. and Ph.D. from Indiana University (IU) in 2007 and 2010, respectively. He began his professional career at IU in 2006 as an associate instructor and was promoted to assistant professor of kinesiology in the School of Public Health in 2007. He was promoted to associate professor and the director of graduate studies in 2017, and he earned the additional title of Beinner Family Professorship in Sports Marketing and Management in 2022.

Outside of his teaching and professional roles at IU, Williams also serves as a scientific advisory panel member for the American Council on Exercise, a player brand strategist/consultant for the Indianapolis Colts, a brand strategist/research consultant for IU Athletics, and a former member of the 2012 Super Bowl Host Committee. His primary areas of expertise include building and leveraging corporate and personal brand equity from a consumer-based perspective. He is acknowledged as a leading scholar in brand management and consumer behavior in sports and fitness.

As an international presenter, consultant, and award-winning researcher, Williams has shared his passion for branding throughout the United States and abroad, including leading universities such as Harvard University and Oxford University. He has consulted for several notable fitness and professional sports organizations, and his work has been featured and quoted in media outlets and scholarly journals, such as The New York Times, Fox News, The Washington Post, and the Chicago Tribune. He has published over 80 scholarly research articles and presentations on sports and fitness marketing and branding.